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February 16, 2017

They are cracking the culture codes of consumers and corporations (Intel, Pepsico, Target, Hormel), studying human-machine interactions (driverless cars anyone?), and unlocking the mysteries behind “superspreaders” – the people responsible for accelerating infectious disease epidemics. This week’s Anthropology Day celebration (Thursday, February 16th) provides persuasive answers to the question “why anthropology?”

Anthropology is a social science discipline that makes the world safe for cultural differences and is arguably more essential now than ever as it produces insight into the human component of many of this century’s most pressing problems.

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